Trademark Basics: What’s in a Name?
by Mandy K. Jenkins
Is the name of a new business or product really that important to its success? As Shakespeare would say, “that which we call a rose by any other name would smell as sweet.” No offense to Shakespeare, but most people would agree that when starting a new business or launching a new product, the name is very important. The name gives people a first impression and is associated with the product or business forever. So choosing the right name is paramount. When deciding upon the name for a new company or product, you want to select a name that can be protected as a trademark, ensure your chosen name will not infringe another’s trademark, and take the proper steps to protect your trademark.